There are fashion pieces that come and go, and then there are those that quietly stand the test of time. The Fair Isle jumper firmly belongs in the second category. Cosy, classic and endlessly wearable, this traditional knit has long been a winter staple and once again it is enjoying a moment in the spotlight thanks to Princess Kate.
Whether she is attending festive engagements or opting for a relaxed, off-duty look, the Princess of Wales often turns to a Fair Isle sweater when temperatures drop. It is a reminder that this heritage knit is not just about nostalgia but also about effortless winter style. With that in mind, we have rounded up some of the best Fair Isle jumpers available on the high street right now, from budget-friendly finds to premium knitwear worth investing in.
The charm of the Fair Isle jumper lies in its versatility. It carries an understated elegance that works just as well for countryside walks as it does for city errands. Traditionally associated with alpine holidays and festive gatherings, the modern Fair Isle has evolved into something far more wearable. Today’s designs include softer colour palettes, updated silhouettes and cosy fabrics that fit seamlessly into everyday wardrobes.
From TV presenters to fashion influencers, the Fair Isle knit is everywhere this season. Claudia Winkleman has been spotted wearing them on The Traitors, while Princess Kate continues to champion the style with her timeless choices. The result is a renewed appreciation for a jumper that feels both comforting and stylish.
When choosing the best Fair Isle jumpers, we looked at several factors. Design was key, with an emphasis on patterns that stay true to the traditional Fair Isle motif while still feeling fresh. Fabric mattered too, with wool, merino and alpaca blends taking priority for warmth and softness. Price was also considered, ensuring there is something for every budget.
One of the most talked-about styles this season is the Joules Alba Fair Isle Jumper. With its classic pattern and relaxed fit, it is often compared to the jumper Princess Kate has worn on multiple occasions. Crafted from a soft cotton blend, it offers warmth without feeling heavy, making it ideal for layering. You can find it at retailers like Next, where it continues to be a popular choice.
For those who love a more traditional look, Finery London’s Fair Isle jumper delivers timeless appeal. Its muted tones and yoke design nod to classic Scottish knitwear, making it a reliable option for winter dressing. Styled with jeans or tailored trousers, it feels both polished and practical.
High street favourite H&M has also embraced the Fair Isle trend with its jacquard knit jumper. This version leans into a more relaxed aesthetic, perfect for casual days or cosy weekends at home. Despite its affordable price point, it still captures the essence of the traditional Fair Isle pattern, proving that you do not need to spend a fortune to embrace this trend. You can explore similar designs directly on H&M’s official website.
If you are looking to branch out beyond classic jumpers, a Fair Isle cardigan can be a stylish alternative. Hush’s brushed mohair Fair Isle cardigan is a standout piece this season, offering a soft, textured finish that feels luxurious. Worn open over a simple top or buttoned up for extra warmth, it is a versatile addition to any winter wardrobe.
Colour lovers will appreciate Boden’s take on the Fair Isle jumper. Their merino wool designs often feature bold reds, pinks and greens, adding a playful twist to the traditional pattern. Made from premium merino wool, these jumpers are warm yet breathable, making them a smart choice for colder days. Boden’s knitwear collection is available to browse at boden.com.
For those who prioritise softness, The White Company offers a Fair Isle jumper blended with alpaca for an ultra-cosy feel. With its brushed texture and neutral colour palette, it is a piece that feels indulgent without being overly flashy. This is the kind of jumper you reach for on frosty mornings when comfort is key.
ASOS has also embraced the trend with playful Fair Isle jumpers in soft pastel shades. Their designs often feature modern details such as power shoulders or cropped lengths, making them appealing to those who like to experiment with fashion while still staying warm. You can find the latest styles on ASOS.
At the luxury end of the spectrum, brands like Brora and ERIBÉ continue to produce exceptional Fair Isle knitwear. Brora’s lambswool jumpers are knitted in Scotland using traditional techniques, resulting in pieces that feel special and long-lasting. ERIBÉ, meanwhile, is known for its rich colour combinations and responsibly sourced fibres, making its sweaters a favourite among knitwear enthusiasts.
Styling a Fair Isle jumper has never been easier. One of the most popular looks right now is pairing it with classic blue jeans for an effortless daytime outfit. Fashion insiders also love layering Fair Isle knits over crisp shirts or turtlenecks for added warmth and texture. For evening occasions, a Fair Isle jumper can be styled with a leather skirt or even a sequin midi, creating a contrast that feels both unexpected and chic.
The enduring popularity of the Fair Isle jumper is no accident. Its roots trace back to the Fair Isle island in Scotland, where the intricate knitting technique was developed centuries ago. Over time, the pattern became synonymous with quality craftsmanship and timeless style, qualities that still resonate today.
Royals have long been fans of Fair Isle knitwear. Princess Diana famously wore vibrant Fair Isle jumpers during countryside outings, while Princess Kate continues to showcase more neutral, refined versions. Her ability to make traditional pieces feel modern is part of what keeps this knit firmly in fashion.
As winter wardrobes are refreshed each year, the Fair Isle jumper remains a reliable go-to. Whether you prefer a classic design in muted tones or a modern update in bold colours, there is no shortage of options to choose from this season. From high street favourites to heritage brands, the Fair Isle jumper proves once again that true style never fades.
